Business videos are great whether they are viewed in person or online. In Person uses typically include: trade shows, conventions, waiting room presentations, and much more. As an example, we’ve seen a rise in physicians, lawyers, and other professionals using business videos to educate their clients about complex issues such as drug side-effects or information related to the law. Online uses are vast and numerous. In addition to your website, you should consider sharing your business video via YouTube, Facebook, Google+, and Vimeo as well. By broadcasting your message to the widest audience possible, you increase your marketing efforts and maximize your ROI.
Have You Thought About Tutorials?
Using tutorial videos to educate your clients strengthens your connection with them, and provides them the information they’re looking for. In 2014, we worked with a software company that developed a series of tutorial videos and launched them via their website and YouTube. After only five (5) months, the company achieved a 43% reduction in tech support related requests.
Don't Forget Demonstration Videos
Do your clients understand all of the unique features and benefits of your product or service? Probably not! Demonstration videos are an easy way to teach your consumers about all of the benefits of your product or service. It’s also a nice way to generate add-on, and new sales; the more your consumers know about your products, the more likely they are to tell others about them.