Your customers want to know how you can solve their problems – that’s what matters to them. In general, your customers just aren’t interested in your company’s history or your day-to-day operations. And yet the vast majority of corporate videos today are still not written from the customer’s perspective. Most companies continue to create videos that talk about themselves. Put yourself in your customer’s shoes. What do they care about? What are their problems? Now, you can position your company as the obvious and unique solution to those specific set of problems. Give your audience something they can relate to, something that let’s them see themselves in your video. That’s how you create an effective video that delivers your message and benefits your customers.
Have You Thought About Tutorials?
Video is by far the fastest growing marketing tactic because it informs and persuades better than any other media type. Video is a visceral experience that engages your audience both visually and orally. Why just explain how your product works when you can actually show people using and benefiting from that product? Video is surging in popularity because it’s the best means of conveying vast amounts of information quickly to an attention-deficit audience. Video is particularly effective when you need to showcase the more intangible benefits of your products and services. Imagine trying to promote a perfume solely on the merits of that particular fragrance. You couldn’t. You sell perfume by creating imagery that suggests the “promise” of that perfume. We call it creative storytelling.