It’s important that we have a clear goal in mind before we start filming your video. Are you trying to drive direct conversions to your product or service? Increase customer retention? Improve brand recognition and reputation? Educate a viewer about your product and its features? Once we’ve established a goal, then we can figure out how to tell the best story that achieves that goal and which relevant metrics you should track.
Who's Your Audience?
Having that clear goal in mind will help us identify your core audience. Our advice is this: envision your audience as a single person and build an identity around that person. Is it a creative type who values production quality and technique? Or is it a businessperson who just wants the bottom line upfront? Perhaps a teenager with a limited attention span who is looking for a quick laugh? By envisioning your audience, we can put parameters around your video needs and start building the story that works best for your idea. Additionally, by defining the goal and audience in advance, we’ve greatly reduced the chances of budget and time overruns. It’s sort of the “measure twice, cut once’ approach.
Believe us when we say that we could spend all day (and we have) explaining the incredible value of crafting the perfect marketing video. When it’s done right, your business will never be the same.