5 Reasons Why Your Business Needs Video Marketing
Once your video is uploaded to YouTube or your website, it can be found by potential customers. Additionally, video can create many leads which can convert into sales, its potential ROI (Return on Investment) is extremely high.
GENERATE MORE WEB TRAFFIC
Most web experts agree that the vast majority of web traffic is generated because of videos. When a website has a video, there is a greater chance that it will be found. Even if a website only has a video which is half a minute long, it is four times (4x) more likely that it can be found in the search engines.
REDUCE YOUR WEBSITE BOUNCE RATE
If your website has a high bounce rate, Google is noticing. The search engine giant does not want to feature websites with a high bounce rate, because it assumes that the quality of the content found on that website isn’t very good.
You need to fix it. But, even after you have looked through all pages, you might not be sure why this happened. After all, your content could be very good and is worded exactly how you want. So what are you to do? Fear not: videos can reduce your website’s bounce rate. This is because when website visitors are able to watch a video, they are less likely to leave your website. To reduce your website’s bounce rate even further, short videos could add to each of your website’s sub-pages.
IMPROVE YOUR SEO
If your website has a low search ranking, it can be very difficult to find. However, videos can help because the search ranking of your website should improve. When your website has video(s), there is a greater chance it will be found. In a video’s description, you should include the keywords which you want your business to be associated with. As a result, when someone searches for those keywords, your video can appear in Search Engine Results (SERs).
GENERATE BACKLINKS VIA SOCIAL MEDIA
Newsflash: Hundreds of millions of people are using social media. One easy way to generate video views is to share it on Facebook, Twitter, LinkedIn, and your other social media platforms. This gives you great exposure to potential customers that you aren’t currently reaching. Additionally, by utilizing social media, you’re gaining valuable backlinks to your website.