It's no surprise that Facebook's video platform has grown so rapidly. In 2014, Facebook's CEO, Mark Zuckerberg, said, “In five years most of Facebook will be video”. Below are 5 stats that show the importance of Facebook videos in 2016.
The integration of live video streaming technology into social media platforms has ushered in a wave of transformation. In 2015 Twitter launched the popular live-video service, Periscope. Facebook has since introduced their own live-streaming option, and the ability to watch and interact in real time. This feature is extremely popular. The latest figures show that people spend 3x longer watching live video. As a result, Facebook is now looking to give greater prominence to live video. Facebook's Product Manager Vibhi Kant said in a recent blog post:
“We're making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.”
And just recently, Facebook has given yet another indication of how seriously they're taking live-streaming, announcing a change to the Facebook app to put more focus on live video.
2. FACEBOOK USERS HAVE WATCHED MORE THAN ONE MILLION HOURS WITH SAMSUNG VR GEAR
Virtual Reality (VR) is another key area of focus for Facebook. Following Facebook’s acquisition of Oculus Rift, Facebook offered a clear indication that VR would play an integral role in the the future of the social media platform. CEO, Zuckerberg, said that VR would offer Facebook users the opportunity to:
“Share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.”
To that end, Facebook's created a dedicated social media VR team. Part of that team's role is to collaborate with Oculus to integrate the technology into Facebook’s platform. To date, users have consumed over a million hours of VR video using the Samsung VR gear.
3. THE NUMBER OF VIDEOS POSTED PER PERSON INCREASED BY USERS INCREASED BY 75% IN 2015
The amount of video being consumed on Facebook wasn’t the only standout growth story of last year - that demand was largely matched in supply. The number of videos posted per Facebook user increased by and astounding 75% globally in 2015. In the United States this growth was even more impressive, rising an eye-popping 94%. Whether or not the growth of video posts increases at similar rates in 2016 remains to be seen.
4. VIDEO POSTS HAVE 135% GREATER ORGANIC REACH THAN PHOTO POSTS
Live is not the only type of video content getting a lot of exposure on Facebook - video posts in general reach a larger audience, on average. According to a study by Social Bakers, the average video post generates 135% greater organic reach, when compared to photo posts.
5. FACEBOOK GENERATES 8 BILLION VIDEO VIEWS ON AVERAGE PER DAY
Facebook now serves a staggering 8 billion video views per day - that's double the amount the video content users were consuming in early 2015. However, that huge growth in Facebook video consumption is not without its detractors - critics point out that a view is counted after 3 seconds on Facebook compared to 30 seconds on YouTube. Also, Facebook videos autoplay, leading to views being counted where, in many cases, the viewers hasn't necessarily indicated an interest in the content. But however you look at it, the fact is that overall video growth is on a big upswing on The Social Network, and that Zuckerberg’s prediction of a Facebook dominated by video looks ever more likely in 2016.