Atlanta Marketing Videos – How Long Should My Video Be?
When making a video for entertainment purposes, it’s important to be short and to the point. Viewers are not likely to sit around waiting for that dramatic punch line. Let’s face it, Internet users aren’t a captive audience. They are easily distracted and can click off your video just as easily as they clicked on it. This is why it is important to capture the audience’s attention in the first 5-10 seconds of a video. Ideally, an entertaining video will be no longer than 15-30 seconds if its purpose is to merely make someone laugh. This is how these videos become viral. Statistically, videos 30 seconds or less are far more likely to be watched all the way through. With YouTube’s new algorithm, audience retention times (or how long they watch the video) is becoming more important than total views.
Videos that engage and excite a viewer are going to be far more successful in the digital world, but it is still important to produce quality content. Quality content delivered in short intervals will be more efficient and more successful. Learning to adapt to consumers’ needs and wants is a big part of having a successful online video marketing campaign.