Why You Shouldn’t Embed YouTube Videos on Your Website
One solution we really like is Wistia. Wistia allows us to embed our videos directly on our site using what’s called an “oEmbed”. An oEmbed allows us to optimize the video for search engine results (SERs) by providing rich snippets of data, descriptions, and titles of the video directly to the search engine.
Now, when someone sees our video in the SERs, they can be directed straight to our website. This is a huge advantage vs. sending that viewer to YouTube where they can get sidetracked with cute cat videos. By sending them to our website, we’ve focused their attention on our branding and our message.
How oEmbed Videos Look in the Search Engines Results
- At the top, we have the title of our video
- Next, we have have a nice thumbnail image that catches the viewer’s eye
- Followed by the URL where the video is embedded on our website (note the URL saying avaatlanta.com…)
- Finally, we have a description of what the video is about
Additional Benefits of Third-Party Video Players
- Turnstiles: Collect viewer’s emails before they watch the video
- Call-To-Action: Provide a specific call to action at the end of your video
- Branding: A third-party viewer removes YouTube’s branding from your video, allowing viewers to focus on your brand
- Company Firewalls: Many company firewalls block free offerings like YouTube. When sending sales leads a promotional video to view, you certainly don’t want your video to be restricted