Atlanta Video Marketing Tips – Benefits of YouTube Marketing
Long tail keywords are the longer, more specific keywords that are less common, individually, but add up to account for the majority of search-driven traffic.
Long tail keywords are the exact opposite of ‘head’ terms, which are more popular. For example, “divorce lawyer” is a head term, but “good divorce lawyer in Marietta, Georgia” is a long-tail keyword.
Newbies to search marketing often focus on listing head terms when optimizing their websites for organic search or creating pay-per-click campaigns. This is a mistake because long tail keywords can offer incredible ROI because they’re less competitive to rank for organically and less expensive to bid on for PPC. In addition, people who use long tail search queries are often highly qualified and more likely to convert to a customer.
So how does this fit in with your YouTube marketing strategy? Simple – by labeling your YouTube videos with long tail descriptive words like ‘John Q – Divorce Lawyer in Marietta, Georgia’ AND employing YouTube tags for ‘head terms’ (lawyer, divorce, divorce lawyer, Marietta, Georgia, etc, etc) you’ve now set yourself up to drive gobs traffic to your website.
If you’re ready to start (or improve) your Video Marketing or you just need to develop a great Business Video, give us a call and we’ll be happy to help. We look forward to hearing from you!