Nowadays, marketing is the difference between a successful business and one that goes under. It provides you with a crucial opportunity to make a strong first impression and to set the stage of success in your company. Marketing allows you to identify and target your audience and market and bring their attention to your company and products.
Atlanta Video Production 5 Tips for Online Marketing
1. Go Beyond the Brand
Companies should look to providing a video or a series of videos that include their branding, but are also something the consumer is generally interested in. For example, a company promoting their graphic design services may want to make an educational video on color theory and design elements. Not only will a consumer be interested in the content, but also they will look to the business as being a credible source.
2. Building Credibility
Only a decade ago, websites for companies was a rare luxury, but in today’s globalized, digital world it has become a necessity. People no longer turn to newspapers to find products and services they need, they now turn to Google and other internet search engines that bring them exactly where they want to be. Having a website with online videos in a great starting platform for any video marketing plan and as time goes by and your website uses more online video to gain credibility for your product or service, you also gain something even greater; exposure.
3. Attract Buyers and Generate Leads
It is also important that these videos are kept relatively short and sweet in order to maximize the potential for it to go viral. With video marketing though, you can take these short videos and make a series of them to target any and all markets and audiences you’re trying to obtain. When you put online videos on your website, you let your products and services speak for themselves, giving viewers a firsthand perspective on what it is you’re trying to provide for them.
4. Use Storytelling
People want to be moved to by a product or service, they want to immediately feel that whatever they are being shown is going to be of benefit to them and storytelling allows them to picture themselves with the product, putting the thought and idea of buying that product or service for themselves.
5. USE HUMOR
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