• Home
  • About
    • Our Process
    • Photo Gallery
    • Charities We Support
  • Services
    • Animated Videos
    • Business Videos
    • Corporate Videos
    • Customer Testimonial Videos
    • Live Event Videos
    • Marketing Videos
  • Portfolio
  • Studio
  • References
  • Contact
  • Blog

ATLANTA VIDEO PRODUCTION: HOW A VIDEO PRODUCTION COMPANY CAN HELP GROW YOUR BUSINESS

1/25/2015

Comments

 
Atlanta Video Production: How a Video Production Company Can Help Grow Your Business
The use of video production to market a company’s product or service has increased dramatically in the past couple of years. There are many reasons for this, but one of the most significant reasons is that people remember what they watch in videos more than what they read in text. There are several different videos that you can make to help you market your company’s product or service, and here are eight different types a video production company can help you create.

Atlanta Video Production: How a Video Production Company Can Help Grow Your Business
​

COMMERCIALS
Commercials are the most common type of video used to market a company’s product or service. They show the product/service in action and present it in a unique way. Buying decisions are often made on an emotional level, and since videos involve the viewer’s emotions, commercials influence customers to buy the product/service being advertised. As Zig Ziglar said, “People don’t buy for logical reasons. They buy for emotional reasons.”


‘ABOUT US’ VIDEOS

Showing customers who you are actually has a large effect on their interest in your company. These videos build trust between you and your customers and make your company seem more human instead of just a business trying to make money.


TUTORIALS

Since videos are watched more than text is read, it is safe to say that people are more likely to watch tutorials than read manuals. Tutorials can help explain complex processes as well as contain computer-generated graphics or animation to clearly explain how your product or process works.


BEHIND THE SCENES

Behind the scenes videos have a similar effect as the “About Us” videos. They build trust with the customers as they show the product/service in action. These videos also have the ability of making a relatively small company look much larger by filming the company’s supplier’s or company’s businesses and or showing your products being manufactured and used.


EMAIL VIDEO

Instead of writing out a long email where the reader can miss important information in the mass text or misunderstand something, use email video to connect with customers on a personal level and improve message clarity.


CUSTOMER TESTIMONIALS

Testimonial videos are a great way to show how your company has made a difference in someone’s life. They portray the feelings and humanity of what your company does for people.


INTRO WEBSITE VIDEOS

Studies have shown that people who surf the internet stay for an average of 42 seconds on a text site versus 5 minutes and 50 seconds on a video site. Therefore, having a online video on your website will increase the amount of time a person spends on your website. Videos will also capture the interest of the person entering the site as well as quickly show your product/service in action.


BLOG & PRESS RELEASE VIDEOS

Since people take the time to watch videos more than read text, it can be said that people will be more likely to read a blog or press release on your product/service if there is video content in it.



SUMMARY
In summary, a good video production company can help your business take your marketing to the next level. By utilizing a combination of videos and distribution platforms (YouTube, Vimeo, Facebook, Google+, etc, etc) your business can start attracting prospective clients 24/7. 

To learn more about how video production can help your business, give us a call or get a free quote here.
Comments

    Author

    AVA (Atlanta Video & Advertising)

    Archives

    June 2017
    May 2017
    October 2016
    June 2016
    May 2016
    April 2016
    March 2016
    December 2015
    November 2015
    October 2015
    August 2015
    July 2015
    June 2015
    April 2015
    March 2015
    February 2015
    January 2015

    Categories

    All
    Amazon Video
    Amazon Video Marketing
    Animated Videos
    Atlanta Animated Videos
    Atlanta Tutorial Videos
    Atlanta Video Production
    Content Marketing
    Facebook
    Facebook Videos
    SEO
    Social Media Marketing
    Tutorial Videos
    Twitter
    Video Marketing
    Video Production
    Video SEO
    Wistia
    YouTube
    YouTube Marketing

    RSS Feed


    Get in Touch

Submit

​Contact Us

AVA is conveniently located on Atlanta's West Side. We're just minutes from downtown, midtown, and Buckhead.

address

800 Forrest Street
Suite #2
​Atlanta, GA 30318

phone

404-800-5646

email

info@avaatlanta.com


​

Stay Connected

Picture
Picture
Picture
Picture
Picture
Picture
Atlanta Video Production Services
AVA | ATLANTA VIDEO & ADVERTISING
  • Home
  • About
    • Our Process
    • Photo Gallery
    • Charities We Support
  • Services
    • Animated Videos
    • Business Videos
    • Corporate Videos
    • Customer Testimonial Videos
    • Live Event Videos
    • Marketing Videos
  • Portfolio
  • Studio
  • References
  • Contact
  • Blog
✕