Atlanta Video Production: How a Video Production Company Can Help Grow Your Business
Commercials are the most common type of video used to market a company’s product or service. They show the product/service in action and present it in a unique way. Buying decisions are often made on an emotional level, and since videos involve the viewer’s emotions, commercials influence customers to buy the product/service being advertised. As Zig Ziglar said, “People don’t buy for logical reasons. They buy for emotional reasons.”
‘ABOUT US’ VIDEOS
Showing customers who you are actually has a large effect on their interest in your company. These videos build trust between you and your customers and make your company seem more human instead of just a business trying to make money.
Since videos are watched more than text is read, it is safe to say that people are more likely to watch tutorials than read manuals. Tutorials can help explain complex processes as well as contain computer-generated graphics or animation to clearly explain how your product or process works.
BEHIND THE SCENES
Behind the scenes videos have a similar effect as the “About Us” videos. They build trust with the customers as they show the product/service in action. These videos also have the ability of making a relatively small company look much larger by filming the company’s supplier’s or company’s businesses and or showing your products being manufactured and used.
Instead of writing out a long email where the reader can miss important information in the mass text or misunderstand something, use email video to connect with customers on a personal level and improve message clarity.
Testimonial videos are a great way to show how your company has made a difference in someone’s life. They portray the feelings and humanity of what your company does for people.
INTRO WEBSITE VIDEOS
Studies have shown that people who surf the internet stay for an average of 42 seconds on a text site versus 5 minutes and 50 seconds on a video site. Therefore, having a online video on your website will increase the amount of time a person spends on your website. Videos will also capture the interest of the person entering the site as well as quickly show your product/service in action.
BLOG & PRESS RELEASE VIDEOS
Since people take the time to watch videos more than read text, it can be said that people will be more likely to read a blog or press release on your product/service if there is video content in it.
In summary, a good video production company can help your business take your marketing to the next level. By utilizing a combination of videos and distribution platforms (YouTube, Vimeo, Facebook, Google+, etc, etc) your business can start attracting prospective clients 24/7.
To learn more about how video production can help your business, give us a call or get a free quote here.