Atlanta Video Production: The Production Process
Collecting information from all the people involved in the project is always step one. The ideas that will be integrated into the video should revolve around what the client wants and what can be done with their budget. From the client perspective, it’s great to be creative with your ideas. Know what you want in terms of image, perception, and identity for your business. What are the points and goals of your video that you want to emphasize, in order to revolve your script around them? This is where a proposal from the video production company comes into play in consideration of the scope of the task to be fulfilled alongside the funds and resources. Once the script is agreed upon the next step in the pre production phase is finding locations, securing transportation, renting camera equipment (camera, lights and sound), hiring personnel, and casting talent.