Here are five things your video marketing strategy should include.
Atlanta Video Production Tip - 5 Video Marketing Strategies You Should Include
1. Publishing Schedule
Once you’ve determined the content of your videos, set up a schedule. Space the videos out evenly, timing them to lead up to a big product launch or event. Continue to strategize new video campaigns that can keep your brand fresh in customers’ minds long after that big date.
2. SHORT-FORM VIDEOS
“With the emergence of micro video apps like Twitter’s Vine and now Instagram’s video sharing feature, we’re seeing even more movement toward real-time video sharing,” says my friend Jayson DeMers, founder and CEO of AudienceBloom. “And not just any videos; with Instagram allowing 3-15 seconds per video, and Vine allowing precisely 6 seconds, users are even more likely to create and share videos from their smartphones.”
3. TUTORIALS & TIPS
Tutorials also provide built-in series potential. Rarely will you post just one how-to video. Provided your tips are useful, you’ll likely find customers keep coming back to see the next video in the series.
4. CUSTOMER-GENERATED CONTENT
The best thing about customer-generated content is that it will show other people’s passion for your product. When potential customers see that, they’ll want to know what all the excitement is about and possibly give your product a try.
5. CALL TO ACTION
The call to action can be something simple, like a coupon code for use on your website. For local customers, attach an offer of a discount for any customer who mentions the video in your store. Just a few words at the end of your video could lead to a conversion that otherwise wouldn’t have happened.
Ready to start your next video marketing project? Let’s Talk!