Atlanta Video Production Tip: Companies Find Success with Video Marketing
85% of Companies Find Value in Video Marketing as a Strategy
What are the Most Challenging Obstacles to Video Marketing Success?
Customer Testimonial & Explainer Videos are Still #1
The research compared the most effective types of video content with the most difficult to create. It found that explainer or tutorial videos, and demonstration videos are nearly twice as effective as they are difficult to create. On the other hand, project reviews or case studies are much more difficult to create than they are effective.
Fortunately, video marketing effectiveness is still increasing and has reached an unprecedented effective rate of 87% for respondents, with 43% saying the increase is significant. And even though 69% of respondents say their video marketing budgets are increasing, 51% say it is increasing marginally, and only 18% say it is increasing significantly. What about your business? Is video marketing strategy being developed and deployed effectively? How’s your video marketing budget for next year? These are all things to consider as we starting winding down 2015, and preparing for the marketing battles of 2016.