It's no secret that online videos are judged on a multitude of factors, including: content, presentation, production value, quality, style, and the value of the information it provides. So how do you get your viewers to stick around and watch your video? We have 12 tips that can greatly improve the quality of your videos and keep viewer's attention.
ATLANTA VIDEO PRODUCTION TIPS TO ENHANCE YOUR VIDEOS
TOP PRE-PRODUCTION TIPS:
2. Plan. Being organized and planning everything out in great detail during the pre-production phase is a lifesaver. Be sure to write your script, draw your storyboard, and create your shot list.
3. Choose Your Talent. When it comes time to choose your actor or presenter, be very selective. You should set high standards when casting actors for your project. The lines should be delivered naturally and shouldn't be forced.
4. Consider Your Location. Be careful about trying to fool your audience by “set dressing” your office to look like another location. Your audience is smart and they're paying attention to every detail of your video. Shoot your video in a location that aligns well with the overall look and feel of your video.
TOP PRODUCTION TIPS:
6. Lighting. Make sure your subject is well lit and to keep shadows to a minimum. But be careful not to over-light your scene or it will look unnatural and fake.
7. Tripod. Using a tripod, camera dolly, or other camera support system will ensure that your shots are steady and level.
8. Focus. Make sure that your subject is in focus.
9. Rule of Thirds. The rule of thirds is a guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs. Your image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.
TOP POST-PRODUCTION TIPS:
11. B-roll. Punctuate your video with b-roll footage that complements the narration. This is a great way to cover "cuts" and transition from one subject to another.
12. Onscreen Text. Keep the style of your text and titles simple, classy, and sharp. Make sure they align with the overall tone of your video.