As you know (or should know), YouTube is the 2nd-largest search engine in the world, behind only its parent company Google. With that in mind, it’s imperative that you get discovered on YouTube itself and not just the major search engines. Let’s take a look at a Tags & Playlists to see how we can improve your YouTube results.
YouTube SEO (Search Engine Optimization) is quite a bit different from traditional SEO, but ensuring you correctly utilize YouTube’s Tags’ and ‘Playlists’ can greatly increase your odds of being discovered. In fact, the top 25 percent of brands optimize their videos properly by utilizing more Tags and more Playlists than the bottom 25 percent.
Atlanta Video Production – Video Marketing Tips
As you can see, the top 25% of brands use Tags and Playlists at a rate of 2:1 vs the bottom 25%. This has a dramatic impact on the “discoverability” of their videos and how many views they can get.
Want another reason to market on YouTube? Well, here’s a dirty little secret: Google favors web pages with YouTube video embeds. This means Google gives preferential treatment to your website if you have a YouTube video embedded on your homepage and your competition doesn’t.
Ready to get discovered on YouTube, get preferential treatment from Google, and gain more customers? It’s easy, let us help you craft a video marketing strategy that works.
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