Other investors included: Airtree Ventures, SKY TV New Zealand, Beenext, and Oleg Tscheltzoff, who founded the stock image company Fotolia.com. 90 Seconds was founded after the company's CEO, Tim Norton, struggled to locate an online platform that allowed him to coordinate production services for shoots in different locations.
“It was hard to get things done. The process varied widely and it was a big deal to go between countries," he said.
Now the company is out to make video production, “super fast, as fast as Uber,” regardless of where content creators are located geographically.
“It might not need to arrive in two minutes, but videos need to be published within anywhere between 24 hours to two to three weeks. We want to make the workflow real time,” said Norton..
90 Seconds employed their online production services in-house prior to making them available to a world-wide audience, which now boasts more than 5,000 video creators in 70 countries.
The company is currently focused on beefing up their mobile service offerings so that every aspect of the video production process can be managed via a mobile device.
Timeliness is important for 90 Seconds’ users, who have included Visa, Samsung and Microsoft, because they need to take advantage of trending topics and search terms. More companies are also using the platform to handle longer shoots, like TV spots.
The startup is also looking to expand their operations and open offices in San Francisco, New York, Hong Kong and Berlin later this year. Norton says the company's expansion started “organically” based on where its customers needed to find people for shoots.